AI Concierge & Augmented Reality Property Explorer

What we delivered

• RAG-grounded AI concierge agent
• Augmented reality property explorer
• Multilingual conversational interface (40+ languages)
• 24/7 globally distributed deployment
• Automated post-interaction client summaries

The challenge

Berkeley Group, one of the UK's largest residential developers, sells homes to a global audience, buyers in London, the Middle East, Asia, and beyond, often making decisions worth millions on properties they may never physically visit before completion. The traditional sales playbook, sales suite, scheduled appointments, printed brochures, and a handful of human agents, scales linearly. The market doesn't.

Berkeley needed an engagement layer that could meet the modern luxury buyer wherever they were, in whatever language they spoke, at whatever hour they were ready to talk, and could do it without diluting the brand, getting the facts wrong, or losing the warmth of a human conversation.

The solution

We implemented a globally scalable AI-powered agent for Berkeley Group to transform client engagement into an immersive, intelligent, and fully digital experience.

At the centre of the deployment is a conversational AI concierge grounded in Berkeley's entire property knowledge base via our proprietary RAG architecture. Paired with an Augmented Reality Property Explorer that overlays interactive, real-time information on top of physical and virtual environments. Together, they collapse the distance between brochure, sales agent, and show home into a single intuitive experience the buyer can drive themselves.

Key features

RAG-based knowledge integration. The concierge ingests and structures Berkeley's property documentation, brochures, listings, contracts, FAQs, and uses it to deliver precise, context-aware answers grounded in source material rather than generic LLM output.

Global coverage (24/7 availability). The agent supports client inquiries anytime, anywhere, serving a global audience without time-zone constraints or scheduled office hours.

Multilingual conversational AI. Users interact in any language and receive natural, human-like responses, preserving register, nuance, and Berkeley's tone of voice across every market.

AR virtual viewing guide. Acts as a virtual assistant during augmented reality property tours, guiding users through spaces, highlighting key features, and answering questions in real time as they explore.

Comprehensive property insights. Provides instant detail on pricing, availability, amenities, and requirements, turning a normally multi-touch information gathering process into a single conversation.

Automated email summaries. After each interaction or virtual tour, a concise summary is sent to both the client and the Berkeley Group agent, closing the loop on follow-up and keeping the human sales team fully informed without manual note-taking.

Why it matters

The combination of grounded conversational AI and augmented reality removes friction from the highest-stakes decision a buyer can make. Berkeley's clients get a concierge that is always available, always accurate, and always on-brand across borders and languages, while the sales team gets every interaction captured, summarised, and ready to action.

It is a category shift: from real estate sales as a slow, geographically constrained, agent-dependent process to a fully digital, immersive, intelligent experience that scales with demand instead of headcount.